Edindoodles
Pawsonalities
Packaging Design
Nescafe Azera
Seeing my doodles on shelves has been an amazing(ly strange) experience but one I want agan and again. Having designed for such an iconic brand, selling over half a million tins online and in coffee aisles across the UK and Ireland, it reaffirmed the joy of illustration for me. Taking once simple packaging and jazzing it up with eye-catching design that makes more people reach for it.
Edindoodles
Pawsonalities
Packaging Design
Bringing colour to Edinburgh's
grey & brown landscape
Illustrating my hometown of Edinburgh; its cafes, landmarks, shops, and iconic spots; Touring you through the city and beyond with historic insights and with a splash of colour.
Pawsonalities
Edindoodles
Packaging Design
Whatever they're for, I love a bright colourful cartoon that can spark joy and imagination in kids of all ages
(and the adults that never grew up.)
Drawing characters, animals, and world building can be used for informative work, packaging, branding, and everything in between. It's one of my favourite styles to illustrate.
giving you colour, detail, whimsy, and ideas brought to life
scroll to see some recent projects
coming soon to a shelf near you
Bringing the words of talented writers to life. I love stories which have a message, that stir the imagination for all ages, and, of course, designs with plenty of colour!
works in progress
hold the colour
She is an icon, she's all about sustainability, and she's the first calf to be born through IVF. Hilda is part of the Cool Cows project, which aims to establish a nucleus of highly methane-efficient animals. Such an important cow deserves her own artwork, so when the SRUC asked me to design an activity sheet for children at the Royal Highland Show, I got a mooove on with sketching!
COLOUR IN
HILDA THE COW
In the beginning....
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When I was younger, I never stopped drawing, and that’s not changed nearly 30 years on. It al began with my extremely critically reviewed crayon smiley face exhibite on my parents' wall. Since then I'm banned from using crayons.
I am a self-taught illustrator with a decade of professional creative experience. When the pandemic hit, I spent my last pennies on an iPad and it has never left my side since.
I’ve got a degree in History, so I love a good story. Deciding to combine the art and the history, creating Edindoodles. Touring followers around Edinburgh through colourful doodles!.
never not doodling....
Combining my day job in marketing with my illustration experience offers diversity within design mediums.
Having worked in marketing for the past decade, I have tried to introduce illustration into my work as much as possible. Notably, for Apex Hotels (including their restaurants, bars, and spas), Hit the Road’s 2023 tour, the Royal Highland Show, the Gin71 brand , Taymouth Marina, and even a colouring in book community project for Watermans Solicitors. (Bringing creativity to a law agency was particularly challenging, but if I can create creative content there, I believe I could do it anywhere!)
As a freelancer, I have designed a Nescafe Azera tin, created infographics for Cbeebies, illustrated for weddings, designed brand identities and merchandice, have collaborated with several talented creatives, and have been published in several publications.
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Since the success of my Nescafe Azera design, I'm looking for more projects that take me back to the shelves across the UK.
I'm just a girl, standing in front of an industry, asking them to hire, inspire, and represent me. If you can do any of the three, please get in touch! I'm always keen for a new project to get stuck into.
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